There comes a new Sun every Sunday, but the sun these days does not always shine to the economy and financial markets.

After the decline and consequently, polemic closure of News of the World in July, Rupert Murdoch hits again the tabloids on Sunday with Sun on Sunday. The first emend is to achieve high ethical standards, and the first edition proves to follow this path, especially after the scandals of the last paper, in which 10 journalists got arrested for several charges of corruption.

With an editorial titled “A new Sun rises today”, the sun, that will be seen every seven days, is filled with celebrity news, show business and new columnists, the paper will focus on convincing people of the rules of conduct they follow, in order for the readers to begin again to trust. ....Read More